Hit Counter FST OVERVIEW OSU
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 Concept Development:

    A concept is promise a product makes to resolve an unmet consumer need, the reason why it will satisfy the need, and a description or portrayal of any key element that will affect the perception of the product

  • ideation
  • concept development
  • concept testing
  • product selection

Prototype development

A prototype is a the product that has been developed to meet the promise of the concept

  • Product attributes
  • Ingredients
  • PAR
  • Milestone development/gannt chart
  • Design
  • Mass balance
  • Scale-up
  • HACCP
  • Sensory evaluation

Final Product:

After optimization of the prototype, a final product is developed, ready for determination of:

  • value
  • 4 Ps (promotion, product, price, place)
  • Production
  • Packaging
  • Shelf life
  • Evaluation
  • Test market
  • G/no go decision
Hit Counter
03/27/06
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