LAB NOTES 2004

SECTION I - CONCEPT DEVELOPMENT

PRODUCT CATEGORIES:

ATTRIBUTE SCREENING

IDEA GENERATION

CONCEPT EVALUATION

CONCEPT TESTING

PRODUCT SCREENING TABLE

PRODUCT ATTRACTIVENESS SCORE CARD

IDEA MAP RESULTS 2004
See OSU Idea Map Results 2004,for the results of the Idea Map Survey conducted by the class for 2004 relating to concepts associated with the follow categories:

• Ice Cream
• Ice Tea
• Fruit Snacks
• Dairy Beverage

CONCEPT BOARD
A concept is a promise to the consumer and will include: A concept board is a tool to use in meeting with consumers to evaluation of the concept

• Product Description (including name if possible)

• Consumer benefit(s)

• Reason to believe (how benefit(s) is (are) achieved

• Price

• Brand name, if applicable

SECTION II - PROTOCEPT/PROTOTYPE DEVELOPMENT

EXAMPLE OF GANT CHART

SCALE UP - RULE OF THUMB

SHELF LIFE - PULL DATE CONSIDERATIONS

GENERIC FORMULA CARD

PROJECT ON A  PAGE